A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer. This allows the website to remember who you are on subsequent visits.
Cookies may be used in the following ways:
To help us recognise you as a unique visitor (through a special number) when you return to our website. This allows us to tailor our content or advertisements to match your preferred interests, or to avoid showing you the same adverts repeatedly.
To compile anonymous statistics which allow us to understand how customers use our site, and to make improvements. We cannot identify you personally in this way.
Essentially, cookies allow us to enhance your experience with our website; they cannot be used by themselves to identify you.